Jessica Berman, the commissioner of the National Women's Soccer League, understands that one key metric will drive success in every other area. In the United States, TV ratings for tennis grand slamsa major driver of pay TV subscriptions and advertising revenueshave been slightly higher for women than men. For example, FIFAs goal is for all its member associations to have at least one woman on their executive committee by 2026, and for one-third of FIFA committee members to be women by 2022.86. The Washington Spirit sold for $35 million earlier this year, 10 times the amount Seattle-based OL Reign sold for in December 2019. Each team will play a 24-match schedule, with 12 games at home and 12 away. National Women's Soccer League (@NWSL) November 20, 2021. // ]]]]>